Not all placebos are created equal

The placebo effect is a very powerful tool, and an intriguing window into the power of the human brain. This blog offered an illuminating post in the past on the power of placebos. We also carried a post on how placebos can mimic the immunosuppressive effect of cyclosporine. Attempting to use placebos in clinical practice is clearly skating out into the Continue reading

Opening doors: a path to improving access for your patients

Even if you’re a brilliant, up-to-date physician, your patients won’t benefit unless you can get them in the door to your practice. Patients who are at the end of your appointment queue are faced with three options: wait for their time with you and risk their condition Continue reading